Wealth platform launches globally in Singapore

A finance company founded and run by former Google executives is making high-powered wealth management tools and products usually reserved for the rich more widely available here.

- Angela Tan

Arta Finance chief executive and co-founder Caesar Sengupta said the company aims to offer personalised services and democratise wealth management, using artificial intelligence (AI) to create capabilities that have previously been the preserve of only the ultra-wealthy.

"There are millions of professionals like us in tech, finance, consulting, entertainment who fall into this massive gap between retail and private banking... all underserved," he said.

Arta Finance, which was set up by former Google executives and backed by luminaries in technology and finance, launched its digital wealth platform globally in Singapore on Oct 11 - a year after its US debut.

The platform offers access to alternative assets, liquidity through credit lines and AI-driven investing in public markets, without the sales pressure, administrative burdens and high fees seen at some other institutions.

It also offers an option to support philanthropic giving in partnership with Co-Axis, a Temasek Trust initiative.