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S'pore influencer agency that owns SGAG being sold to ad giant Publicis

The Straits Times

|

October 30, 2025

Advertising and public relations giant Publicis Groupe announced on Oct 29 that it is acquiring Singapore influencer agency Hepmil Media Group, the parent company of homegrown meme website SGAG.

The valuation of the deal was undisclosed.

Hepmil also started regional spin-offs such as MGAG and PGAG, which target audiences in Malaysia and the Philippines, respectively.

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