He Wants to Eliminate Plastics in Cleaning Sector to Help Planet

Entrepreneur runs firm that makes dissolvable products enabling consumers to cut back on single-use containers

- Timothy Goh

Entrepreneur Jeremy Lee is dedicated to wiping out plastic waste in the cleaning industry to protect the planet.

His mission began in 2021 when he founded SimplyGood, a local clean technology start-up producing cleaning solutions in a tablet or sheet. These dissolvable products, ranging from laundry detergents to window cleaners, enable consumers to reuse their plastic containers and spray bottles.

"Most household cleaning products contain over 90 per cent water, packaged in single-use plastic bottles, and shipped worldwide, resulting in unnecessary plastic waste and higher costs just because consumers are also paying for the plastic bottles," he said.

"We create concentrated, dry-based cleaning products that cut out unnecessary liquid transport and plastic waste, making them lighter and easier to transport. Everyone cleans and does laundry, so if we can make these daily routines more sustainable, we can collectively eliminate millions of plastic bottles from landfills and oceans."

Mr Lee, 32, graduated with a bachelor's degree in science (information systems) from Singapore Management University.

Q What do you invest in and why?

A I believe in taking a long-term perspective and horizon on building up my portfolio and assets. Hence, my strategy revolves around long-term growth rather than short-term gains.

My portfolio is currently broadly diversified across different asset classes to balance risk and ensure stable, long-term appreciation.

I have 60 per cent in stocks and exchange-traded funds (ETFs), made up of blue-chip companies, dividend-paying stocks, high-growth companies and ETFs that track global markets. These provide consistent returns and hedge against inflation while offering compounding benefits over the years.