Call for EU firms to use Singapore springboard into Asean region

Businesses in EU boost efforts to work with firms here in digital tech, sustainability

- Kang Wan Chern

Businesses in the European Union (EU) are ramping up efforts to collaborate with firms here in areas such as digital technology and sustainability.

The EU-Asean Business Council led its first business mission to Singapore on April 23, enabling 50 or so leaders and industry experts from 22 companies to hear from key government ministries on Singapore's plans for economic advancement and enhancing EU ties.

These included the ministries of Health, Trade and Industry, Sustainability and the Environment, as well as Communications and Information.

Founded in 2014, the EU-Asean Business Council represents European businesses across the Asean region and aims to increase understanding between businesses and governments, create a more conducive environment for trade and investment, and help with economic development.