Britain embraces 'set-jetting' trend

BATH Standing opposite a mansion in the elegant English city of Bath, Ms Tegan Shirdon marvelled at the window from where Penelope Featherington, one of the heroines of Bridgerton (2020 to present), would eye her love interest Colin Bridgerton in the hit show.

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BATH Standing opposite a mansion in the elegant English city of Bath, Ms Tegan Shirdon marvelled at the window from where Penelope Featherington, one of the heroines of Bridgerton (2020 to present), would eye her love interest Colin Bridgerton in the hit show.

A huge fan of the Netflix series, which has racked up 300 million views, the 20-year-old Australian student was one of around 30 tourists to descend on the southwestern city recently.

They had come from countries including the Netherlands, Canada, Spain and Japan to admire the setting for the early 19th-century romance drama.

Film student Ruby Maidment, their guide for the day, dished out historical anecdotes alongside snippets about Bridgerton shoots.

She pointed to a Marks & Spencer's supermarket sign that made it on screen after production editors missed it, while noting the handsome fees paid to locals to stay indoors during filming.

"A lot of people when thinking about where to go for holidays, they'll put their favourite show on and go, 'Oh, actually, why don't we check out there?"" she said.

This trend has a name: so-called set-jetting.

It has emerged in recent years with the rise of streaming platforms and has boomed further since the coronavirus pandemic.