Narratives, noise and the new global order

Geostrategic communication in the latter half of 2025 is undergoing a tectonic shift and an unprecedented push.

- CHAITANYA K. PRASAD

Events geopolitically have defied the grammar of logic. Information, dissemination, and context generation have broken the ground rules, at times giving rise to infodemics, fakery, and the over-optimization of the content matrix.

The reality today is that the global information landscape faces mounting challenges of consistency, focus, norms, and practices. Due to the complexities prevailing, there is no conceptual clarity within communication frameworks to decode issues such as climate change, the green economy, the circular economy, tariffs and trade wars, or sustainable development.

Perceptions of these issues are increasingly dependent on algorithms, data analytics, surveys, and social media tools—mechanisms that filter, amplify, or distort realities. In this absence of clarity and deeper understanding, audiences are being subjected to new ground rules for transparency, authenticity, and content creation, often with uneven results.

Economic policies such as tariffs are rarely abstract; they touch ordinary lives through rising costs of essentials, disrupted supply chains, and shifts in employment. Yet, their implications are often communicated in opaque language, numbers, trade flows and deficit balances that alienate rather than inform. Climate change too suffers from a similar communication gap.

A graph of rising CO2 levels may resonate in academic circles, but for the farmer whose crop fails under erratic rains or the urban worker breathing toxic air, the lived consequences demand narratives grounded in daily realities.

Disasters, whether climate-driven floods or trade-induced job losses, become communication failures when institutions cannot explain cause, effect, and recourse in ways that ordinary citizens can grasp. For geopolitical communication to have legitimacy, it must move beyond jargon and capture how macro-level shifts intersect with micro-level experience.