Top five tips for launching a successful hospitality business during the G20

AS SOUTH Africa gears up to host the G20 Leaders Summit in November - the first ever on African soil - the spotlight on our hospitality sector has never been brighter.

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The event is expected to generate over R1.2 billion in direct tourism revenue, putting local hotels, guesthouses and restaurants to the test on a global stage.

The stakes are high, but so is the potential. For entrepreneurs ready to seize the opportunity, here are five practical tips for launching or running a hospitality business in South Africa - guidance that will serve you well in 2025 and beyond.

1 Invest in your digital presence

With 66% of hotel bookings now made online, having a compelling, visible digital profile should be at the top of your priorities. You can strengthen your online presence by showcasing seasonal offerings and unique experiences, encouraging guests to share reviews, and running targeted promotions, such as G20-themed packages or weekend escape deals. In today’s digitally driven world, strong online visibility not only boosts discovery but also keeps your business top of mind for both local and international travellers.

2 Prepare for surges and seasonality