'The Slow Life' curates the ultimate antidote to a material world

THIS strategic shift from material acquisition to experiential investment is more than a personal preference; it is a dominant and growing global trend, particularly among affluent consumers.

- STAFF REPORTER

We are witnessing the rise of the “Experience Economy’, where value is placed on memorable, shareable, and transformative events over physical goods.

Luxury brands, once solely purveyors of products, are now pivoting to become curators of lifestyle and experience. Beyond its iconic trunks, Louis Vuitton has established itself as a curator of travel and culture. Chanel doesn't just sell fashion; it sells an indelible connection to the legacy of Mademoiselle Chanel. For its most elite clients, Rolls-Royce offers “Bespoke Commissioning’, a service so personalised it is an experience in itself. Clients don’t just buy a car; they embark on a collaborative journey with the brand's engineers and designers to create a one-of-a-kind motorcar.