Neue Klasse iX3 – truly signals new era

BMW'S all new Neue Klasse iX3 revealed at the IAA Mobility Show in Munich, is the first of 40 new or updated models set to be released by 2027.

- WILLEM VAN DE PUTTE

"You will remember that back in 2021, I promised we would lead BMW into a new era with the Neue Klasse. Today we stand here and we deliver on that promise," said Oliver Zipse, the chairman of the board of management of BMW AG at the global reveal.

"Early this decade, we recognised an opportunity, a chance to set new benchmarks across all relevant technologies in the car. It was an opportunity that only comes once in a lifetime, a perfect BMW moment.

"The Neue Klasse is much more than just a new vehicle. It marks a completely new model generation, a massive leap that redefines the entire brand. The new BMW iX3 will be followed by more than 40 new or updated models from BMW by 2027, each carrying the Neue Klasse genes regardless of the drivetrain."

More models

The iX3 will be built at the newly constructed BMW Group plant in Debrecen, Hungary and will be the first variant of the fully electric SAV (Sports Activity Vehicle) or as we call them, SUV, to roll off the production line.

Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in South Africa in the third quarter of 2026.

Power and drivetrain

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, using new in-house developed high-voltage batteries with cylindrical cells, and 800V technology.

The drive technology developed for the Neue Klasse reduces energy losses by 40 percent compared to the fifth-generation BMW eDrive technology, weight by 10 percent and manufacturing costs by 20 percent.