Johannesburg to host WUWM conference, focusing on Africa's fresh produce ambitions

JOHANNESBURG is set to host the World Union of Wholesale Markets (WUWM) Conference from May 14-16, 2025, at the Sandton Convention Centre.

- PHILIPPA LARKIN

The event aims to highlight Africa's growing significance in the global fresh produce industry while addressing critical issues such as food security, climate change, and the modernisation of markets.

The conference, themed “The African Edition: Shaping the Future of Fresh Produce through Sustainability, Innovation and Inclusivity,” is being organised by Joburg Market, the largest fresh produce market on the African continent.

It is expected to draw industry leaders, policymakers, and innovators from over 200 member countries. Discussions will focus on global agriculture value chains, Africa's potential for exports and imports, and the integration of advanced technologies to improve market efficiency.

Joburg Market plays a central role in South Africa's agricultural economy. In the 2023/24 financial year, it reported sales of R11.3 billion and processed 1.4 million tons of produce.

The market holds a 46% share of the national market, surpassing competitors in Tshwane, Durban, and Cape Town. It handles 600 000 transactions monthly, sources produce from over 8 000 producers, and serves 14000 daily buyers, with a registered buyer database of 100 000.

Employing over 6 000 people, the market remains a vital economic contributor in a country facing high unemployment.

Sello Makhubela, the CEO of Joburg Market, explained the city’s strategic position.

“As South Africa's economic hub and home to Joburg Market, we are uniquely positioned to facilitate meaningful discussions on food security, sustainability, and the modernisation of wholesale markets,” he said.

In an interview, Makhubela further explained the conference’s importance.

“We're bringing the world to Africa, and we want to learn from the world to advance as Africa,” he said.