A bold and beautiful mission to save traditional South African music

HERITAGE Month is a time for South Africans to celebrate their roots, yet many young people feel anxious about losing the traditional songs that carry their culture’s wisdom and history.

- MASABATA MKWANANZI [e-mail]

WINNERS of a R70 000 traditional ceremony, Samukelo and Nomusa Masango embraced their heritage by learning ceremonial songs from elders, a journey that reflects young South Africans' growing desire to reconnect with culture. I Supplied

To bridge this cultural gap, Songs to Savour, a platform that revives timeless music while reconnecting generations through storytelling in song, was launched.

The initiative invites South Africans to rediscover traditional melodies through simple singalongs, transforming music once reserved for weddings, funerals, initiations, and family gatherings into something everyone can learn, practise, and share.

The brand has a long history of promoting African heritage through initiatives such as Clan Beats, which celebrated clan praises; The Last Stories of Culture, highlighting endangered traditions; and Black Conversations, which reframed perceptions of identity and heritage. These campaigns all reflect the brand’s deeper purpose: inspiring Africans to rediscover traditions and values in a modern world.