Five-year plan to increase tourism across the county

MORE than 200 delegates are set to attend a major conference where the county's five-year tourism strategy will be revealed.

- Sentinel Reporter

The Big Tourism Conference returns for a third year on Thursday, January 15, 2026, and will bring together attractions, accommodation providers, food and drink businesses, industry suppliers and stakeholders.

The event at Uttoxeter Racecourse will feature the launch of the new Destination Management Plan, the Local Visitor Economy Partnership's five-year strategy for increasing visitor numbers and encouraging longer stays in the county.

VisitEngland will present an overview of the national visitor economy, while Staffordshire Chamber of Commerce, Stoke-on-Trent College, and Inspired Film & Video will deliver breakout sessions.