India has moved dramatically from just outsourcing to being tech, innovation hub: Virgin Atlantic CEO

INDIA'S IT sector has moved dramatically from outsourcing model to now being a technology and innovation hub, Virgin Atlantic Chief Executive Officer Shai Weiss has said as the British carrier announced a sevenyear deal with Tata Consultancy Services (TCS) to modernise airline operations with Al-led solutions.

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Artificial Intelligence (AI) will augment and enhance aviation sector taking personalisation to the next level for the industry, Weiss told PTI in an interview.

"It starts from the top, understanding what you want to buy, how you want to buy it, how we present ourselves, optimising the price for you, ensuring that we can put you at the right seat, anticipating what you want to eat, and then, of course, throughout the customer service and the operations...how we process payments. And so it's across everything," Weiss said on Al's transformational capabilities.

He added: "We're very lucky to operate and cooperate with some of the leading AI and technology companies in the world. And together with TCS, I think we have a pretty good opportunity here to take Virgin Atlantic to the next level."

The technology sector in India has moved dramatically from just outsourcing to now being a technological and innovation hub, he said.

Weiss also highlighted the Virgin Atlantic's deep connection with India, emphasising airline's commitment to cultural inclusivity and personalised service, exemplified by local cabin crew on board, all the way to offering 'samosas' and local flavours onboard.