Tak-Tak-Tak® Through Time: The Evolution of AJI-NO-MOTO® Packaging and the Flavor of Every Filipino Kitchen

For generations of Filipino households, the sound "Tak-Tak-Tak®" and the red bowl mark on a pack of AJI-NO-MOTO® Umami Seasoning have been more than just symbols of good flavor — they've been a staple of home-cooked meals and a trusted kitchen companion.

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Now in 2025, Ajinomoto Philippines Corporation proudly unveils a fresh, modern look for its iconic umami seasoning to celebrate its legacy of tradition, innovation, and its renewed commitment to the Filipino kitchen. The new design retains the beloved red bowl motif, a globally trusted emblem of umami, while introducing a sleek, contemporary aesthetic that better speaks to the evolving preferences of today's home cooks, especially the younger generation.

Alongside the clean new look is a joyful nod to Filipino culture: the charming AjiPanda® character and the iconic "Tak-Tak-Tak®" catchphrase—an auditory tradition that's delighted generations.

"We want the packaging to reflect what AJI-NO-MOTO® stands for — satisfaction and shared moments at the table," said Ms. Mika Makino, Director for Sales, Marketing, and PR at Ajinomoto Philippines Corporation. "This innovation is part of our global mission to stay relevant while remaining true to our roots."

A JOURNEY OF INNOVATION