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TAHI: THE QUIET STRENGTH OF AN INTENTIONAL WARDROBE

The Philippine Star

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December 03, 2025

Long before sustainability became the fashion world's favorite buzzword, I learned about it through Tati Miranda-Fortuna. She witnessed the waste and disposability intertwined in fast fashion, which was part of her corporate apparel business. As a result, she spearheaded the recycling of corporate uniforms for companies and customized bespoke workwear that used deadstock fabric for clients.

- MONIQUE TODA

TAHI: THE QUIET STRENGTH OF AN INTENTIONAL WARDROBE

Tati also wrote The Boss Manual, a book featuring the country's top executives who practice circular fashion. She talks about thoughtful clothing the way most people speak about cherished heirlooms: with reverence, with memory, with responsibility. She was the first person who made me understand that choosing what we wear can be an act of selflessness.

"We're not just responsible for ourselves; we carry a responsibility to our country, to our culture, to our heritage, and to the Earth. It's about buying better, buying less, and making it last," she says with conviction. So watching her put all these beliefs into her brand, Tahi, feels like witnessing a natural evolution.

Tahi was born from Tati's own awakening. After years inside the corporate apparel industry, where waste is normal and garments become disposable and pollute the planet, she realized she wasn't interested in contributing to that cycle anymore. She stepped back, reconnected with her roots, and remembered the world she grew up in: the vivid colors, stories and weaving traditions of Kalinga, shaped by her mother who was both a doctor and cultural steward, a woman who cared for people and their heritage.

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