Racing Toward a Future of Light

Signify's Race to Growth initiative celebrates new and enduring partnerships, and introduces innovative strategies

- CECILE J. BALTASAR

It was an afternoon of collaborations and discoveries when Signify, formerly known as Philips Lighting, hosted a dynamic distributors conference at Seda Manila Bay on March 11, 2025. Over 100 professional distributors were present to take part in the company's Race to Growth initiative. This roadmap merges breakthrough innovation with exceptional customer engagement.

The excitement was palpable, magnified by the expert maneuverings of the event's host, Giselle Sanchez.

"To win this race, we must focus on what will drive breakthrough growth," said Raghuraman Chandrasekhar, Commercial Leader Professional and the country leader for Professional Business at Signify, during his welcome remarks.

He had set the stage for the afternoon. Signify's strategic plans for 2025 would be front and center, signaling a year of new product innovations and sustainable solutions.

Expansions and Investments

As the global leader in lighting for professionals, consumers, and the Internet of Things, Signify knows how to traverse its path forward: investing more on research and development. This strategy demonstrates the company's pioneering role in next-generation lighting and digital solutions.