New frequency, new challenge for True FM team

The move to a new frequency is undoubtedly a new challenge for the team of True FM, which recently left its old home, 92.3 and transferred to the new one, 105.9, occupying the far right end frequency on the FM band.

- LEAH C. SALTERIO

“The move is part of a bigger plan for us to grow bigger in the years to come,” explained True FM operations manager Cherry Bayle. “We are not just on radio anymore, but TV, podcast and through digital. It’s a multi-platform strategy now. It’s embodying.

“That’s a business decision for a bigger expansion plan, so we need to fund it to grow bigger in the years to come. We need to deliver real news, real stories and true service. Totoo, tunay, tapat.”

“The wonderful thing about the transfer is that the whole team remains intact,” Cherry beamed. “The whole True FM family is here. Nobody left. All of us are still here. We’re all in it together. So if there are certain concerns, nothing becomes a problem as far as everybody is concerned.

That's what we're praying for." True FM, in so short a time, has become a successful brand. Thanks to the warm response of the audience, the listeners. "To grow that brand, we need to branch out into a network," said Cherry.

With provincial stations in Cebu, Tacloban, Ormoc and Cagayan de Oro, True FM signed on last Nov. 4 with the new early morning newscast, "Good Morning, Bayan," anchored by Ruth Cabal. It was the maiden show on the newly-transferred station.

The radio brand of Nation Broadcasting Corporation (NBC), True FM is a subsidiary of Media Quest Holdings, which owns TV5.

The key personalities in True FM include educator Maricel Halili, veteran news anchor and correspondent Laila Chikadora (Jessica Asis), CMMA (Catholic Mass Media Award) Hall of Famer as best advice program host Brother Jun Banaag or popularly known as Dr. Love.

There are also matchmaker every Sunday Anna Ramsey, the bridge to the listener's problems in the government agencies Cheryl Cosim and sandalan ng mga puso Kuya Boy/Arnold Gray, with Ted Failon, DJ Chacha (Czarina Balba Guevarra), Cristy Fermin, Senator Raffy Tulfo and Lourd de Veyra.