Mang Inasal grilling up for aggressive expansion

Mang Inasal, Jollibee Group's casual dining brand, is cooking up an aggressive expansion plan that will see its store network in the country nearly double by the end of the decade.

- Richmond Mercurio

Mang Inasal president Mike Castro told The STAR that the company is working toward having 1,000 stores nationwide by 2030.

"It's an ambitious goal, but one we're confident we can achieve. It's driven by our desire to make Mang Inasal a cornerstone of Filipino dining culture, accessible to more communities and even to travelers looking for a true taste of local flavors," he said.

Castro said the company is poised to end 2024 with 580 stores nationwide.

For next year, he said the Filipino chicken barbeque chain is looking at adding about 50 more stores to its network.

Castro said the company is committed to bringing the Mang Inasal experience closer to even more communities across the country, whether in smaller cities or growing towns.