HARI launches first fleet of Hyundai electric commercial vehicles

Hariphil Asia Resources, Inc. (HARI), the Philippine distributor of Hyundai commercial vehicles, officially introduced its first line of electric commercial vehicles (ECVs) at the Hyundai Truck and Bus Mobility Expo 2025 held on May 2 at the Filinvest Tent, Alabang, Muntinlupa.

- By CECILE J. BALTASAR

Aligning with the government's vision for greener mobility, this fleet of e-vehicles presents customers with pioneering solutions geared toward transportation sustainability and business growth.

Leading the charge was HARI vice chair, president, and CEO Maria Fe Perez-Agudo. As she welcomed guests from Hyundai Motor Company Asia Pacific, the Electric Vehicle Association of the Philippines (EVAP), and Hyundai dealerships, Perez-Agudo reaffirmed HARI's position as the pioneer of innovative sustainability through well-designed products.

"HARI shapes the business model of Hyundai commercial vehicles in the Philippines by offering durable, fuel-efficient trucks and buses designed for local road conditions and the needs of the Filipino market," Perez-Agudo said.

DRIVING GREEN MOBILITY SALES According to figures cited by Perez-Agudo, HARI experienced a 27 percent growth in 2024 compared to sales in 2023. This year, the company is looking to achieve a target of 700 units sold across all its models. As of writing, HARI has reached 25 percent of this target.