EVER BILENA'S FACE POWDER GETS A K-POP GLOW WITH CHOI BO-MIN

Ever Bilena, the Philippines' leading cosmetics brand, introduces South Korean actor and K-pop idol Choi Bo-min as the newest face of its latest campaign. The collaboration was unveiled through a surprise launch featuring Ever Bilena's best-selling EB Face Powder, which has sold over one million units online alone.

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A rising star both on-screen and in the hearts of many, Choi Bo-min brings fresh energy to the EB Face Powder - an iconic product that has long been a staple in Filipino beauty routines. Now, it's being reintroduced through the lens of youthful charm and global appeal.

The campaign's makeup direction, led by Toni Aviles, featured the EB Face Powder in Natural, the OG EB Lip & Cheek Stain in Very Red, and the newly released EB Pillow Pop Multipot in Dreamy Dahlia. For his brows, Bo-min wore the EB Ultimate Brow Fix in Clear, paired with a soonto-launch 24-hour-wear retractable brow product coming later this year.