Disruption is key to growth, says Globe Business

On June 26, 2025, Globe Business, the enterprise arm of Globe, gathered top business leaders, digital pioneers, and technology partners at the Marriott Grand Ballroom for this year's edition of G Summit.

- By CECILE J. BALTASAR

Running on the theme "Disrupt," G Summit 2025 underscored the urgent need for Philippine industries to constantly undergo courageous transformation lest they get left behind.

"I truly believe that standing still in today's environment is equivalent to moving backwards," said Carl Cruz, president and CEO of Globe Telecom as he opened the summit. "The digital currents are swift and the markets wait for no one."

Cruz considers outdated systems to be among the major challenges businesses face today. He believes obsolete processes limit companies' ability to react with speed to what's on offer in the market. Next to this is the tendency for an organization to lose its customer-centricity to technology-driven solutions.

"At Globe, we feel malasakit for our customers — having the ability to truly anticipate our customers' needs — will set you and us apart from the competition," said Cruz. "As digital becomes our daily reality, it means transforming not just the technology but also how we engage with, and deliver value to, our customers' rapidly evolving needs."

The commitment of Globe Business to get to the root of their customers' needs, and find efficient digital solutions for these, is what drives the organization's decisions. This habit of disrupting business norms propels Globe Business forward.

"Disruption means dismantling inefficient processes, upgrading outdated systems and business models, and critically challenging the status quo," Cruz says. "If we have this comprehensive approach, it should enable greater responsiveness and value creation, and impact not just us as leaders but our entire organization."