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OnlyFans stays undervalued as the money keeps rolling in

The Observer

|

August 24, 2025

The owner of OnlyFans was paid more than $700m in dividends last year, on top of $1bn he had already received from the streaming platform.

- Xavier Greenwood

Leonid Radvinsky, a publicity-shy businessman from Ukraine, bought the company in 2018 and reimagined it as a home for adult content. He is in discussions with a consortium led by an LA-based investment firm to sell a majority stake for more than $7bn.

This arguably underestimates the company’s worth. OnlyFans has a better operating margin than Alphabet, Microsoft or Meta, thanks in part to its low staff numbers.

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