All they want for Christmas is a KPop doll. But no one told Santa

In the Elsa doll wars of 2014, the shortage of merch from Disney's hit film Frozen sparked fist fights in Times Square and a fully fledged riot in Dublin. This Christmas, it’s going to be so much worse ~ there will not be a single KPop Demon Hunters doll in stores unless Netflix finds a supernatural ally.

- Stephen Armstrong

“What's happening with the KPop Demon Hunters merch for Xmas? Not much,” explains John Baulch, publisher of Toy World magazine. “Netflix is said to be talking to toy companies about signing a licence, but by the time that is done and product is designed, approved, manufactured and shipped, it is likely to be Easter 2026 at the earliest.”

Toy company Funko has pre-sold some wobbly-headed Hunters Funko Pop! dolls that will ship in January, but when Netflix offered the movie around two years ago, most toy companies weren't interested. That's a lot of money left on the table. Toy Story 3, for instance, took $1bn at the box office and close to $10bn in merch.