PNB MetLife scales insurance awareness in J&K as over 1.5 million reached in 30 days through Digital Campaign

Insurance Awareness Day serves as a timely reminder of the critical role insurance plays in safeguarding our financial future. Far beyond mere protection, insurance is a powerful financial planning tool. It encourages disciplined savings, supports planning for various life stages such as education, marriage, retirement and helps ensure long-term financial stability. Observing this day prompts individuals to evaluate their financial preparedness and recognize the integral role insurance plays in achieving both short and long-term goals.

- NL CORRESPONDENT

According to Mohit Bahuguna, Chief Distribution Officer, Partnerships & Group, PNB MetLife, the company’s insurance awareness drives, particularly in Jammu & Kashmir, have shown significant results. “In just 30 days, our digital campaign garnered over 1.5 million impressions, reflecting rising curiosity and engagement. On-ground, we conducted over 50 awareness camps across 20 locations including Jammu, Srinagar, Baramulla, Sopore and Udhampur which has reached out to more than 2,000 natives. We also directly engaged with over 3,250 students, laying the foundation for financial literacy among the youth,”