Kuppadam Sarees Win Nat'l Award

Recognition Under ODOP initiative comes as a major boost to weaving families of Chirala

- EXPRESS NEWS SERVICE @Guntur

The famed Kuppadam silk sarees of Chirala in Bapatla district have received a prestigious national award under the Centre's "One District One Product" (ODOP) initiative, putting the spotlight back on a centuries-old handloom tradition. The award will be presented during a national ceremony at Bharat Mandapam, Pragati Maidan, New Delhi, on July 14. Bapatla District Collector J. Venkata Murali will receive the award on behalf of the district.

This recognition comes as a major boost to hundreds of weaving families in Chirala and surrounding villages, who have kept the Kuppadam saree tradition alive despite dwindling demand in the face of mechanized textile production.