मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
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India's wearable market shrinks in first half of the year: Smartwatch sales take biggest hit
The New Indian Express Tadepalligudem
|August 22, 2025
India's wearable device market continued to decline in 2025, marking its fifth straight quarterly drop.
Shipments in the first half of the year (January-June) fell 6.3% YoY to 51.6 million units. The slowdown was sharper in Q2 2025, when shipments dropped 9.4% YoY to 26.7 million units.
Prices showed little movement. The average selling price (ASP) of wearables in Q2 rose slightly by 2.2% YoY to $19.2, while the ASP for the first half of the year stayed flat at $18.7.
"Looking ahead to the festive second half, brands are expected to pivot towards mid-premium offerings, focusing on advanced health sensors, NFC support, AI-driven features for predictive health insights, and seamless integration with devices and ecosystems," said Anand Priya Singh, market analyst, Smart Wearable Devices, IDC India.
"Additionally, white-label smartwatches (low-cost knockoffs) are expected to regain momentum, particularly in the offline retail channel, driven by aggressive bundle offers."
यह कहानी The New Indian Express Tadepalligudem के August 22, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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