Kitex 'Little Star' To Be Introduced To Domestic Market

US levy on Indian exports forces firm to rethink brand strategy

- EXPRESS NEWS SERVICE @Kochi

Facing the heat after the imposition of a 50% tariff on Indian goods and supplements by the United States, Kitex Garments, a Kerala-based garment manufacturer, is set to introduce its US brand in the domestic market.

Little Stars, the brand exclusively for newborn babies' and children's clothing in the US, will be introduced in India soon.

Addressing the media, Sabu Jacob, the MD of Kitex Garments Limited, said that by strengthening their presence in the Indian market, they will be able to address any challenges that may arise due to high tariffs on exports to the US.