We Try To Minimise The Use Of AI In Our Creations

OU'VE been collaborating with Rahul Sadasivan since Bhoothakaalam. Rahul ettan is like an elder brother to me. We share a great bond beyond just work. I was introduced to him during Bhoothakaalam through Shane Nigam, who was my senior in school. He's a true visionary. The ideas he comes up with are incredible, and honestly, he's just getting started. I genuinely hope I get to work with him on at least the next 10 projects!

- EXPRESS FEATURES

Mammootty has been a strong presence in your career. How was your experience working with him?

I first met Mammookka on the sets of Kannur Squad. For Bramayugam, our initial idea was a poster of Mammookka sitting upright with his walking stick, in an angry expression.

That was the director's vision, and Mammookka gave us exactly that. We took a few extra shots and were about to wrap up, but then he said, "Let's take a few more," and started experimenting with his expressions.

That's when the magic happened—we got that iconic sinister smile that defined the poster. For Dominic and The Ladies Purse, I initially did something generic. Mammookka wasn't happy with that, and he called me personally and asked me to try something new. That was how the notice-like poster was born. He supported all my experiments. It was a privilege to brand his movies.

How was the design process for Aavesham? How does that stand out from the rest of your work?

We knew Aavesham was a unique project with its scale and quirkiness. When Anwar ikka (Anwar Rasheed) entrusted us with Aavesham, we were thrilled. We were also keen on exploring such a fun coming-of-age, over-the-top entertainer, and my team had already designed posters with a celebratory element.

However, we realised the film's scale was different once we saw the stills. We had to reflect on the central character and the equally important supporting cast in the posters. It was a challenge because we joined the project only a month before release and couldn't do a photoshoot. We still managed a fun campaign by brainstorming together to create 10-15 posters.

What about Lokah Chapter One: Chandra?

It's an exciting project. Nimish chettan (Nimish Ravi) has been my mentor from the very beginning, so we're genuinely happy for him. The film has a lot of elements that will definitely excite the audience.