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Brands Ride the Spiritual Tide at Maha Kumbh

The New Indian Express Kalaburagi

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January 15, 2025

Reports estimate brands will spend ₹1,800-₹2,000 cr on ads during the event

- ARSHAD KHAN @ New Delhi

FROM Reliance to Coca-Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 crore people, making it the largest gathering in the world.

Industry reports estimate that brands will spend between ₹1,800 crore and ₹2,000 crore on advertising during the event. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 is projected to contribute nearly Rs 1.2 lakh crore to Uttar Pradesh's economy.

The New Indian Express Kalaburagi

यह कहानी The New Indian Express Kalaburagi के January 15, 2025 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

The New Indian Express Kalaburagi से और कहानियाँ

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The New Indian Express Kalaburagi

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The New Indian Express Kalaburagi

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