Unfiltered

Rashmika Mandanna Opens Up About Her Debut Perfume Line 'Dear Diary', Her Fashion Mantra, Travel Bucket-List, And The Lessons She Has Learned From Her Journey In Cinema

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National crush — that's what her fans lovingly call her. Rashmika Mandanna has become one of the most adored and bankable actresses in the country. With her infectious smile, effortless charm, and grounded personality, she has won hearts across languages and regions. Whether lighting up the screen in a blockbuster or sharing candid moments online, she radiates warmth and relatability. Recently, as she launched her perfume brand Dear Diary, CE caught up with her for a candid chat.

Excerpts

Tell us about Dear Diary.

Dear Diary, for me, has been more than just a brand. I keep saying this because I truly mean it. Dear Diary has been a part of my life. For a long time, it was the only part of my life I felt comfortable sharing with the world. But now, with Dear Diary, I feel like I'm becoming a little more intimate with my audience, my people. So, Dear Diary is super special to me. It's not just a part of my life, it's a little more into my life.

Why did you name the brand Dear Diary?

I named it Dear Diary because it felt like the story of my life. I wanted Dear Diary, the perfume, to become a part of other people's lives too; to be a part of their story. The name just sat really well with me. Dear Diary is something you address when you're writing your most personal thoughts: your secrets, goals, feelings. That makes it more personal, unique, and sweet.

What's your favourite perfume?

Right now, my favourite is 'Irreplaceable' by Dear Diary.

How do you unwind from work?