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SCENT-SATIONAL SIGNATURE

The New Indian Express Hyderabad

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May 15, 2025

PERFUME — it's the final flourish before stepping out, a silent accessory that lingers in the air long after you're gone. Invisible yet evocative, it holds a power beyond its tiny bottle: to boost confidence, command attention, and awaken memories.

- TEJASREE KALLAKRINDA

Scented Hues Perfumes, in collaboration with Artisan Bay, invited Hyderabad to experience that magic at an engaging workshop held at Diablo, Jubilee Hills.

S Harish, founder of Scented Hues and the workshop facilitator, began the session with a simple but powerful exercise. Participants were asked to close their eyes and recall the last place they visited — and the smells they remembered from it. "When you smell a particular fragrance, it reaches the limbic system in the brain and triggers memories," Harish said. Attendees shared their olfactory recollections — from the fresh, earthy aroma of mountain trails to the salty tang of ocean air and the sweet floral notes of wedding garlands.

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