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CRAFTING STORIES IN SILK

The New Indian Express Hyderabad

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September 13, 2025

When you step into the world of Uday Gowri from the House of Gowri Signatures at Jubilee Hills, you're entering a space where designs tell stories.

- DARSHITA JAIN

With his latest collection, Banjara — The Signature Line, designer Kouthavarapu Uday Sai talks to CE about the collection, the challenges faced, personal favourites, and more.

The inspiration behind this collection stems from the idea of blending two different crafts and techniques to create something fresh and new. Uday says, "While we have experimented with fusions before, this collection takes that idea to another level, presenting a distinct version of craftsmanship and design."

The collection includes six sarees, each woven on the strong foundations of Patan Patola, Muslin Jamdani, and Kanchi Brocade. Onto these age-old traditions, the designer has incorporated eight different embroidery techniques, including zardozi bindings, French knot work, stone fixings, and fabric manipulations. "Every saree is a canvas where diverse crafts converge, allowing us to celebrate heritage while exploring fresh interpretations of couture," he explains.

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