Flipkart bets on AI, faster deliveries this Big Billion Day

WITH the festive season approaching, major e-commerce players are prepping for massive online sales.

- ABHIJEET KABAD @Bengaluru

WITH the festive season approaching, major e-commerce players are prepping for massive online sales. Flipkart has begun teasing its upcoming Big Billion Day (BBD) sale, which in 2024 clocked over 7.2 billion site visits and delivered to over 19,000 pincodes.

While the official dates for this year's sale are still being finalised, Flipkart SVP (Consumer Products) Ramesh Gururaja said, "Big Billion Day is the largest symphony that we orchestrate, where every part of Flipkart comes together. We work with banking partners and financial institutions to bring creative offers to our consumers."

The company is introducing new innovations to enhance customer experience. "Flipkart's content is machine-generated and understands customer needs. The choice presented is tailored for each customer. The product page has been decluttered and modern," Gururaja said.