TAPPING INDIA'S BUSINESS POSSIBILITIES

Shareef Muhammed, chairman and managing director of Cubes International Group, believes that India offers unlimited possibilities for business

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Back in 2011, Shareef Muhammed used to take a part of his earning every month from his salary and invest it into a business that he had started.

He continued this for almost two years. People found it ridiculous yet Shareef held on to his nerves. Today, after 8 years, Shareef is the chairman and managing director Cubes International Group, whose one vertical itself transacts business worth many millions.

At the age of six, he lost his father. It was his mother who dutifully raised him. The strength displayed by his mother in raising him gave Shareef a steely grit in life. Today, he sits at his plush office located on the first floor of Kerala State Industrial Enterprises Limited at Eloor, overseeing and managing the affairs of Cubes International logistics company along with its five sister-concerns.

Before turning into the world of Business, Shareef was an employee in a construction company in Qatar. The construction company where he was employed, wanted manpower for their airport completion project. Shareef took upon himself and provided 10 labourers for the job.

"I had started my first business, while I was still working. Initially, it was a big struggle. I barely managed through it," begins Shareef.

He used to earn money through his job and use the same as capital for the new business that he undertook. He struggled till 2013 in balancing both his business and job, yet he held his nerve. In 2013, he moved into a vehicle leasing company. The company was involved in providing commercial vehicles for construction purposes. Shareef found an opportunity here. As the company needed drivers, he successfully managed to provide three hundred drivers for the project.