Is generative Al all it's cracked up to be? Not yet and not without humans

IT’S BEEN about two years since generative AI exploded onto the mass market and into the boardroom buzzword lexicon. What began as a curiosity has quickly snowballed into a business necessity. It might sound hyperbolic, but those who are not exploring how AI can support their businesses are already falling behind.

- Warren Hawkins, Managing Director, Euphoria Telecom

But we've seen big tech ideas arrive, explode into the mass market and then quietly subside before. Remember when brands couldn't launch NFTs and Metaverse activations fast enough?

Generative AI has promised similar seismic change but unlike those other technologies, it is actually here to stay. It is powerful and it is changing the way businesses operate. Is it all it's cracked up to be though? Not yet.

What AI is doing well right now

At Euphoria, we've been working with AI tools for a while and their value is clear. From a productivity standpoint, its like having a hyper-intelligent colleague in the room. Except this one doesn’t get tired, doesn’t take smoke breaks and doesn’t recoil at the thought of sifting through hundreds of data points on a spreadsheet.