GUT GOALS TikTok’s Fibremaxxing craze: what is it and how to incorporate it in your everyday diet

FROM #hotgirlwalks to greens powders and gut health gummies, TikTok continues to shape what we eat, how we move, and how we think about wellness.

- VUYILE MADWANTSI

The latest buzzword to grip the health-conscious corner of the platform is #fibremaxxing, a trend that’s turning the spotlight from protein shakes to lentils and beans.

But is it just another fad, or a long-overdue return to the basics?

Let's break it down and see how this viral moment fits into the bigger picture of our everyday South African diets and how you can Fibremaxx safely.

What is fibremaxxing?

In simple terms, fibremaxxing is a TikTok-born trend encouraging people to eat more fibre, often exceeding the daily recommended intake.

Unlike some wellness crazes that lean into pseudoscience, this one has caught the attention of actual dietitians and health experts who mostly approve with a few caveats.

“Fibremaxxing is about building your meals and snacks around fibrerich foods like fruit, veg, legumes, whole grains, and seeds,’ says registered dietitian Steph Grasso, who has over 2 million TikTok followers.

“Its trending because people are realising how little fibre they actually eat and how essential it is for gut health, blood sugar balance, and cholesterol.”

Why is everyone suddenly obsessed with fibre?

It might sound boring, but fibre is the unsung hero of the three health pillars: nutrition, movement, and rest.