Pamoja now among top 100 small firms in UK

AN INDEPENDENT skincare brand based in Newcastle has been named among the country's top 100 small businesses.

- GRAEME WHITFIELD

Pamoja, which creates natural skincare designed to support women through hormonal skin changes, was founded by Sarah Taylor in 2019. It has been selected as one of 100 businesses around the country to be featured in the SmallBiz100 lineup published in the run-up to Small Business Saturday on December 6.

The event encourages people to support all types of small businesses, from independent shops and restaurants to small service businesses like plumbers and accountants. Over the last decade, the event has won broad political support and last year more than 90% of local councils backed the campaign.