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'What a privilege': how gratitude is making a TikTok comeback

The Guardian

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November 02, 2024

"What a privilege it is to run in the rain. What a privilege it is to have a house I need to clean." Social media is usually criticised for being a toxic space, but an emerging trend is pushing back against negativity with gratitude.

- Chloe Mac Donnell

'What a privilege': how gratitude is making a TikTok comeback

Posts entitled "What a privilege" feature everything from images of cosy beds (What a privilege it is to be exhausted after a long day) to videos of travelling (What a privilege it is to carry a heavy bag) to kitchen hobs (What a privilege it is to think about what to make for dinner every day).

While the trend has yet to reach the stratospheric heights of 2014's "hashtag blessed" or 2020's "I am thankful for..." phase, it is gaining traction. Welcome to gratitude 2.0.

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