Team Rishi Twixes and a ‘tech bro’ vibe fuel the operation

Rishi Sunak’s daughter was initially confused when she saw him going out of the door the day after his resignation, asking him why he was still wearing a suit if he no longer had a job.

- Jessica Elgot

But Sunak was heading to a more organised operation than Boris Johnson’s No 10 ever was. The basement floors of his Grade II-listed campaign HQ in Westminster have a distinctly “tech bro” vibe with trainer-wearing aides , posters and colourful sofas. The offices usually house the brand consultancy Bridge F61 , co-founded by Tory marketing guru Will Harris .

Sunak professes to have a hiphop playlist to get pumped up for speeches, but he sticks to Savile Row suits rather than hoodies.

He starts the last leg of the race for the Tory leadership trailing Liz Truss and prepared to offer little in terms of giveaways to party members. It is a gamble – a campaign defined by caution and stressing only the candidate’s competence.