Jaguar Land Rover Delays Launch of Electric Models Amid US Turmoil

Britain's largest carmaker, Jaguar Land Rover (JLR), has delayed the planned launches of its new electric Range Rover and electric Jaguar models to give it time for more testing and for demand to pick up, the Guardian can reveal.

- Jasper Jolly

JLR has written to customers waiting for the Range Rover Electric to inform them that deliveries of the new version of the model will not start until next year, after initially aiming for late 2025.

Two people with knowledge of the carmaker's plans said that two planned Jaguar models – much anticipated since a viral pink-and-blue rebrand – may also be pushed back by several months compared with original plans.

JLR has been hit by the impact of Donald Trump's tariffs in recent months; this week it reported a 15.1% drop in sales in the three months to June after a temporary pause in exports to the US. It has also opened a voluntary redundancy scheme for up to 500 managers in an effort to save costs.

However, sales are expected to improve after Britain's limited trade deal with the US provided for lower 10% tariffs on the first 100,000 cars exported. The company has reported a profit for the past 10 consecutive quarters after a turnaround effort.