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Debenhams is back' as online retailer Boohoo rebrands itself
The Guardian
|March 12, 2025
The online fashion retailer Boohoo is to rename itself Debenhams, the department store brand it bought out of administration four years ago, after sales from its young fashion labels sank more than a fifth.
Dan Finley, the chief executive, said sales for Boohoo, as well as Man and Pretty Little Thing, had slid by 21% to £947m as "we lost our way".
Boohoo benefited from the rise in online shopping during the Covid pandemic but has since struggled to compete with rivals such as Shein and Temu and a shift by young people to buying secondhand clothes.
यह कहानी The Guardian के March 12, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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