Netflix strengthens commitment to Southeast Asia storytelling

Southeast Asian films and series on Netflix are continuing to reach wider audiences than ever.

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Global view hours of Southeast Asian content grew by nearly 50% from 2023 to 2024, with locally made titles finding fans worldwide. To date, more than 100 Southeast Asia titles have appeared in Netflix’s Global Top 10 — and over 40 of those charted in 2025 alone. Titles from the region also ranked in the Top 10 lists of over 80 countries this year.

Against this backdrop, Netflix expanded its partnership with Jogja-NETPAC Asian Film Festival (JAFF) this year to reaffirm its support for the region’s creative community. Timed to the festival’s 20th anniversary, it rolled out a full slate of industry initiatives, including the debut of Creative Asia in Southeast Asia, and a two-year partnership with the Indonesian Producers ‘Association (APROFI), beginning with the launch of a national production safety guidebook.

The streamer also hosted a successful Season 2 of its hands-on production training program Reel Life Camp, and a first-ever unit still photography workshop that will help local photographers step confidently into new creative roles.