What suits modern home buyers?

Factors to consider while choosing between purely residential developments and mixed-use developments or integrated townships

- Amit Chopra

The Indian home buyers today are no longer just buying a home; they're choosing a lifestyle.

Over the past decade, one of the most defining shifts in Indian real estate has been the rise of integrated townships and mixed-use developments, communities that combine housing, workspaces, shopping, healthcare, and recreation within one master-planned ecosystem. These are steadily redefining how Indians live and interact with their surroundings, especially in fast-growing urban centres.

At the same time, the traditional purely residential neighbourhood continues to hold appeal for those who value privacy, calm, and exclusivity. Each model offers distinct advantages, shaped by changing aspirations, commuting patterns, and the evolving fabric of Indian cities.

Simplicity & Serenity