Suniel Shetty seeks personality rights shield; court says misuse of AI scary

Actor Suniel Shetty has sought protection of his personality rights and an injunction against unauthorised use of his name, image, and likeness on social media and various websites.

- FPJ News Service

He has appealed before the Bombay High Court, which has reserved its order.

The actor has sought a permanent injunction restraining all defendants from misusing his personality rights — including his name, image, likeness, voice, or any other attributes - in any form, especially through Al-generated or deepfake content. He has also sought directions to take down infringing content and prohibit the manufacture or sale of counterfeit merchandise using his likeness.