Creatively active, always

Ajit Bhure, Creative Producer of Dashavatar, chats about the process

- Shruti Pandit

Ajit Bhure a name that is familiar to most Marathi theater going audience. A voice that resonates with you immediately because you have heard it so often on radio, television, OTT in many Marathi and Hindi advertisements. Theater producer who has given more than thousand shows collectively of superhit plays like Selfie, Katkon Trikon, and more. He was also the protagonist in the acclaimed tele-show Sai Baba on Zee Marathi.

Co-producer of the last Marathi blockbuster Bai Pan Bhaari Deva, he is also the Creative Producer of the latest Marathi hit and the first Marathi film to be selected in the Contention List of the Academy Awards (Oscars), Dashavatar. Despite many laurels and presence in the industry for almost four decades, Ajit remains behind the scenes. He prefers to be in oblivion while the rest enjoy the limelight.

"Why my interview, you should talk to someone else,” comes the prompt reply from Ajit Bhure who squirms at the idea of public eye. Coming from someone who is an emcee at award functions, this is a little surprising.

Dashavatar is the first Marathi film to be selected to represent India in the Contention List. What, according to you, worked in favour of Dashavatar? "I think it was the basic content, the one-line storyline protect the environment. Because the film talks about importance of environment and the local movement... I think that was the key, that worked for us," says Ajit.