How AI Can Help Decode Gen Z's Career Aspirations

In India, one in every five individuals is a Gen Z, which makes them the driving force of new-age economic sectors.

- RAHUL VEERWAL

Born between 1997 and 2012, this generation is now stepping into the workforce, bringing with them new expectations, attitudes, and values that have a distinctive advantage from previous generations. Unlike the millennial or Gen X generations, Gen Z values purpose and more flexibility with continuous learning over static career trajectories.

In tandem, organizations have started adapting to these shifting preferences to stay relevant and ahead in a progressive world. According to recent stats, a significant 83% of Gen Zs prefer digital-first financial services, which showcases their comfort and reliance on technology. Given the tech-savviness, AI is emerging as a powerful ally in decoding what drives the career choices of this generation.

UNDERSTANDING CAREER PRIORITIES OF GEN-ZS

Considering the readiness to accept technology advancements, the career outlook of Gen Zs is closely tied to purpose, balance, and growth. These employees seek purpose-driven work, which indicates job satisfaction is increasingly rooted in meaningful contributions rather than financial incentives. Additionally, this generation considers sustainable work-life balance as a key determinant of career success.