This is one tough cookie

EMZOOM NOVA: IT HAS WHAT IT TAKES TO BE A PLAYER IN A MARKET SPOILING YOU FOR CHOICE

- Mark Jones

GAC believes the Emzoom Nova has what it takes to be a player in the toughest market segment in South Africa.

Be it from a legacy brand or one of the newcomers from China, consumers today are completely spoilt for choice when it comes to owning a compact SUV or Crossover.

And if you think that we already have too many options, think again. There is talk that another 10 Chinese brands are heading here to make their mark this year. How are they all going to survive? I have no idea.

In terms of pricing the GAC Emzoom Nova is in the middle of the pack when it comes to affordability at a price of R359 900. And this includes a standard two-year/30 000km service plan is complimented by a five-year/150 000km warranty. Plus a lifetime engine warranty for the first owner.

One is almost too quick to dismiss value for money with cheap and nasty when it comes to Chinese products. And I’m going to be honest with you. Even I was wondering if this was going to turn out to be a good or a bad week.