Helping entrepreneurs to build brands that actually work

Most entrepreneurs don't struggle with effort - they struggle with clarity and alignment.

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Despite working long hours and investing heavily in marketing, many business owners still find their brand fails to connect with customers and generate consistent revenue.

Launched this month, Brand Growth Track is a community-led learning pathway for entrepreneurs that provides the practical tools, clarity and guidance needed to build brands that actually work.

Founded by top brand communications strategists Janine Lloyd and Nadia Hearn, the initiative aims to close the gap between passion and profit by empowering business owners with expert-led, real-world strategies.

The urgency: why South African SMEs need support now South Africa's small and medium enterprises (SMEs) are widely seen as the panacea for the country's unemployment challenge, contributing significantly to job creation, social stability and economic welfare. Yet they remain highly vulnerable: