Gen Z's Smart Choice

VINTAGE: CLOTHING SOLD BY VERIFIED RESELLERS

- Thami Kwazi

From vintage Louis Vuitton bags to timeless Cartier pieces, Gen Z consumers are embracing second-hand with enthusiasm, not as a fallback, but as the main character choice.

Gen Z isn't just changing fashion; they're redefining what luxury means.

In a world where designer price tags keep soaring, a new generation of South African shoppers is making pre-owned fashion the ultimate status symbol. For them, it's not about compromise, it's about control, consciousness, and curation.

"Luxury is still in demand, but today's shopper is in control," says Michael Zahariev, co-founder of Luxity, South Africa's leading reseller of authenticated pre-owned luxury goods.

"They want meaningful purchases, things that reflect their values as much as their style."