Interactive lesson to spread word on sustainable palm oil

PALM oil is found in a wide variety of household products in the UK — yet new research from Ferrero and Chester Zoo reveals that it remains one of the most misunderstood ingredients among British consumers.

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Although palm oil is widely used, new research reveals that public understanding of sustainable palm oil remains low.

While 62% of Brits are aware of palm oil and its uses, only 11% say they clearly understand what sustainable palm oil is and 39% admit to having just a vague idea.

At the same time, more than half of UK adults (58%) report that they sometimes actively avoid products containing palm oil due to this confusion even though, according to leading NGOs, boycotting palm oil would lead to worse environmental outcomes.

Palm oil is incredibly efficient, it requires up to 10 times less land and fewer resources to produce than other vegetable oil.